Home - Humanitas

Translating science into stories
that connect and engage.

Our Mission

Humanitas helps purpose-driven organizations turn science into stories and innovation into impact, through strategic communications.
Our campaigns and projects build awareness, empower communities, and drive a sustainable future, on land and at sea.

Areas of Work

Strategic Communication & Positioning

Defining how complex ideas are understood and communicated. From narrative development to messaging frameworks, we shape positioning for organisations, initiatives, and innovation-driven projects.

Campaigns & Initiatives

Designing and delivering campaigns that connect ideas with people. From concept to execution, we develop initiatives that engage audiences, shift perception, and drive meaningful action.

Thought Leadership & Editorial

Writing that emerges from practice. Through articles, op-eds, and field reflections, we shape narratives grounded in experience—making complex ideas accessible, relevant, and engaging.

Partnerships & Ecosystems

Bringing together the right people to move ideas forward. We design and support collaborations across science, industry, and policy -building partnerships that extend impact.

Digital & Experiential Communication

Designing how ideas are experienced—not just communicated. From websites to interactive formats, we work with a network of creatives and developers to bring narratives to life.

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From the People We Work With

During the 9th Our Ocean Conference, Jenny supported me on digital communications, demonstrating professionalism, responsiveness, and strong attention to detail. She operated effectively in a fast-paced, high-level environment, ensuring that communication outputs were clear, timely, and aligned with the priorities of the Conference Coordinator.

Dr Dionysia Avgerinopoulou, 9th Our Ocean Conference Coordinator

Humanitas developed a modern and interactive campaign, successfully bridging field-based awareness and digital communication. Jenny and her team created a compelling universe and narrative, inviting the public to reflect on their own role in biodiversity conservation, while navigating demanding time and organisational constraints with great professionalism and flexibility.

Auriane Pertuisot, Prince Albert II of Monaco Foundation

Working with the Humanitas team I saw first hand their ability to operate effectively in real sailing conditions. They coordinated closely with port authorities, crews, and local stakeholders, demonstrating strong organisational skills in a complex, fast-moving environment. Their approach is grounded, flexible, and well aligned with the operational realities of the sea.

Loucas Gourtsoyannis, Aegean Cargo Sailing

Journal

Rethinking Ocean Communication Through Van Gogh’s Yellow
Published On: February 20, 2026Categories: Blog
From visibility to integration: what Van Gogh’s yellow reveals about the next phase of ocean communication.
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The Three Misconceptions About Yachting
Published On: January 31, 2026Categories: Opinion
Published in tovima.com Yachting is often discussed as if it belongs to a parallel world of leisure, privilege, and postcard horizons, projecting those qualities onto the sea itself. But the sea is not a backdrop. It is a living ecosystem, actively regulating the conditions that sustain life. As the sector grows rapidly in economic, cultural,...
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How Yachting Can Support Ocean Knowledge and Protection
Published On: December 5, 2025Categories: Blog
Yachting can evolve beyond recreation into two additional roles — observer and protector — each contributing to better ocean knowledge and healthier marine ecosystems. Speaking on the Innovation & Sustainability panel at the Women in Yachting conference in Athens, I explored how initiatives like SOOP and EDITO, insights from the Seal Greece campaign, and a cradle-to-cradle mindset can help the sector activate this potential. Innovation in yachting is no longer abstract; it is practical, behavioural and within reach.
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